Well, here goes it. My first blog, for a new business. A business I have been in my whole life but have just never done it as "my" businesses. This first post has nothing to do with a web site or a video, but it was inspirational to me and made me really realize the power of a dollar. More importantly, it made me realize and embrace the spirit of the entrepreneur.
I was recently driving away from a job, in a nice quiet neighborhood in the middle of nowhere. As I was driving up the street, I noticed a group of what appeared to be 3 or 4 young kids, probably around 6-8 years of age. I noticed a table in their front yard, and one of the kids was holding a sign of some sorts. As I drove closer I had no idea what they were selling but being in a similar situation before I could only surmise, great... a lemonade stand. I am dying of thirst... I could go for a glass of badly watered done, barely cold lemonade. This will hit the spot. Or so I thought... as I drove closer to the stand and stopped, I was disappointed not to see a cooler and a bunch of plastic cups filled with half drunken lemonade. Instead when I pulled up, a young girl walked up to my car and asked me " do you want to buy something?" as I looked beyond the young girl to the table, I realized there was a table full of rocks. Yes, you guessed it... I had fallen for the oldest trick in the book...you've probably read about the guy who sold pet rocks and made millions... I said to the young girl"well, what are you selling?" She said, "I don't know... wait a minute, I'll be right back... Mmmm...Full of curiosity as to what I would be getting for my dollar, I could only assume it was going to be something that featured one of the finest rocks in town that a 6 year old could craft upon. After about :30 seconds or so, the you girl returned with one of the finest rocks as I wisely suspected. But... not only was it a rock, it was a rock with stickers on it that simply read "Great Job." Wow?...I thought, just goes to show that anyone can dream.. and anyone can have an idea, and anyone can make money on a product if it is positioned properly and priced right. Even a group of 6 year old kids, with enough ambition, can make a go of it. I thought, Damn it.. if they can do it... so can I! As I handed the little girl her hard earned dollar, you would have thought I just told her Santa Clause was coming to town!. She ran away saying thank you and hollering and celebrating her recent sale and screaming to her friends that they just earned a dollar. They were so excited... It was absolutely the best dollar I have ever spent... and to top it off... The kids actually taught me a lesson and left me with something to think about... "Great Job."
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- Jeff @PlainStreetMedia
- Plain Street Media helps small to mid-size businesses communicate more effectively with their customers, clients, and employees. With the constant technical progression of the web, communicating via video on a company’s website should no longer be considered an option, but should be considered a business imperative. The use of video in a company’s marketing, sales, and communications plan should be constantly evaluated and implemented if possible. With over 20 years of experience producing videos and communication’s objectives, Plain Street Media can help any small to medium-size business communicate more effectively with its audiences. Through the use of this blog, I hope to provide examples of the medium’s effectiveness. All you need to do is consider the possibilities of what a video on your company’s web site can do for your business.